“Where they are”
Target consumers inside a set geographical region with defined boundaries optimized for accurate location-based data.
“Where they’ve been”
retarget consumers based on a history of past visits to physical locations, like grocery stores, big box retailers, fast food restaurants and banks.
“Who they are”
Consumer targeting based on demographic behaviors and traits (e.g., age, gender, ethnicity, income), specific interests, and purchase intent.
“What they’re into”
The apps on consumers’ phones can reveal a lot about their interests, behaviors and lifestyle. Create and hyper-target custom audiences based on the apps they use.