Online Reputation Management
There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales.
No matter the size of your business, they (prospects, customers, clients…anyone and, potentially, everyone) are talking about you. They are tweeting about your latest product, leaving a comment on your blog, posting a Facebook update about their customer experience, and much more.
In the online reputation management scenario, there are two types of negative content that companies should be aware of. One is represented by complaints on social networks. They need to be addressed properly, but unless your company has serious problems, they do not pose a real challenge to your business.
Negative reviews: Review sites allow users to express their opinion on your brand. Did they like your service/product? Would they recommend it? Negative content can affect your sales, and addressing the criticism on the site may not be enough. Websites like Ripoff Report and Pissed Consumer provide the perfect platform for this kind of negative content.
Hate sites: Some people go beyond simple negative reviews and create ad hoc websites with their opinions, some of them containing illegal content. So-called “hate sites” sometimes address companies and public figures with insults and false information. Needless to say, a search result like “The truth about NAMEOFYOURCOMPANY” or “NAME scam/rip off” will make your potential customers run away!
Why might someone need help managing a Online Reputation Management?
The rise of the internet has given birth to a lot of good things … and a lot of things that are not so good. Now your good name can end up in the hands of people you can’t identify—and who are in places you may not be able to point to on a map.
If someone says something negative about you or something true but old and obsolete—perhaps it’s that you were fired from your last job—these things can really damage your future. At the same time, your digital reputation also creates significant opportunities. If you aren’t taking advantage of what your reputation could be or hanging your digital
shingle the way it deserves to be hung, people aren’t seeing your best foot forward.
Plan of Action
The whole process of managing your online reputation will pass through multiple stages as described below. I will engage in ethical and white-hat activities geared towards writing and promoting positive articles/profiles on the internet.
We follow a dynamic approach to achieve the objectives of suppression of website(s) with negative information. Please note that the action plan illustrated below is an indicative blueprint and shall be tweaked around by iWeb Solutions on a periodical basis to deliver the desired results; depending upon the need of the campaign at different stages.
Why Choose Us
We are an established & well known Digital Marketing company that provides a full-range of online marketing services and has constantly attained unparalleled results for its clients across different industry verticals. We invite you to please go to our testimonial page.
Why not get in touch with iWeb Solutions and discuss what can be done for you to get those reviews moved on.